Our Impact

Our work is impactful, and our experience is extensive.

L’Oreal Paris Men Expert

2,832,198

Instagram

Impressions

2,519,661

Instagram

Reach

372,329

Instagram

Engagements

2,976

Instagram

Link Clicks

268,406

TikTok

Total Views

176,739

TikTok

AU Views

36,044

TikTok

Engagements

23,759

TikTok

AU Engagements

222,513

TikTok

Reach

146,594

TikTok

AU Reach

Campaign Objective

To bring awareness to the L’Oreal Men’s Expert products and pivot the target audience from elder men to suit a younger demographic.

Result

12 talent secured and 116 organic pieces of content were generated.

Our work is impactful, and our experience is extensive.

QUAY Australia

345,139

Instagram

Impressions

311,871

Instagram

Reach

22,710

Instagram

Engagements

403,872

TikTok

Impressions

382,245

TikTok

Reach

33,520

TikTok

Engagements

738

Instagram

Link Clicks

Campaign Objective

Quay’s first social media campaign activated via TikTok primarily, and Instagram. IMG Engage worked with creators across both platforms to ensure maximum reach and engagement.

Results

Across 13 talent and 2 platforms, IMG Engage successfully secured a record number of swipe ups to shop for the brand which resulted in a high number of QUAY sales.

Our work is impactful, and our experience is extensive.

David Beckham Fragrances

5,652,623

Instagram

Impressions

2,503,196

Instagram

Reach

27,769

Instagram

Engagements

512

Instagram

Post Saves

224

Instagram

Shares

188

Instagram

Link Clicks

Campaign Objective

To support the launch of the David Beckham NPD Eau de Parfum collection, and fragrances, using a diverse group of talent to create hype, awareness and drive sales.

Results

By activating 13 unique talent IMG Engage achieved a record number of Instagram impressions and reach. In addition, the campaign generated over 180 link clicks which drove high sales volumes to the partnering retailers.

Our work is impactful, and our experience is extensive.

MCoBeauty

420,589

Instagram

Impressions

413,768

Instagram

Reach

8,029

Instagram

Engagements

756

Instagram

Post Saves

316

Instagram

Shares

525

Instagram

Link Clicks

Campaign Objective

To secure a diverse and inclusive range of creators to educate and demonstrate the new products within the MCoBeauty Skincare range.

Results

Over 25 talent were a part of the MCoBeauty Skincare range rollout which saw impressive organic results across 4 product launches.

Our work is impactful, and our experience is extensive.

Kérastase

5,328,661

TikTok

Impressions

2,376,889

TikTok

Reach

12,987

TikTok

Engagements

99.3

%

TikTok

AU Views

Campaign Objective

To collaborate with high-reaching and compelling TikTok talent to drive hype and awareness of Kerastase’s hero product, the Elixir Ultime Original Hair Oil.

Results

3 diverse content creators were engaged and successfully drove high volumes of traffic to the Kerastase page, as well as incredible reach and engagement rates.

Our work is impactful, and our experience is extensive.

Penfolds

11,500,000

Instagram

Impressions

9,000,000

Instagram

Reach

480,000

Instagram

Engagements

Campaign Objective

To identify and secure luxury International and Domestic talent to promote and celebrate Penfolds’ 175th birthday.

Results

The ‘Grange By The Glass’ campaign included a mixture of organic and paid content from 10 varying creators. In order to capitalize on the results, posts were boosted to broaden the reach, and geographic target audiences enhanced for key restaurant areas.