Campaign Objective
To bring awareness to the L’Oreal Men’s Expert products and pivot the target audience from elder men to suit a younger demographic.
Result
12 talent secured and 116 organic pieces of content were generated.
Our Impact
Our work is impactful, and our experience is extensive.
L’Oreal Paris Men Expert
2,832,198
Impressions
2,519,661
Reach
372,329
Engagements
2,976
Link Clicks
268,406
TikTok
Total Views
176,739
TikTok
AU Views
36,044
TikTok
Engagements
23,759
TikTok
AU Engagements
222,513
TikTok
Reach
146,594
TikTok
AU Reach
Our work is impactful, and our experience is extensive.
QUAY Australia
345,139
Impressions
311,871
Reach
22,710
Engagements
403,872
TikTok
Impressions
382,245
TikTok
Reach
33,520
TikTok
Engagements
738
Link Clicks
Campaign Objective
Quay’s first social media campaign activated via TikTok primarily, and Instagram. IMG Engage worked with creators across both platforms to ensure maximum reach and engagement.
Results
Across 13 talent and 2 platforms, IMG Engage successfully secured a record number of swipe ups to shop for the brand which resulted in a high number of QUAY sales.
Our work is impactful, and our experience is extensive.
David Beckham Fragrances
5,652,623
Impressions
2,503,196
Reach
27,769
Engagements
512
Post Saves
224
Shares
188
Link Clicks
Campaign Objective
To support the launch of the David Beckham NPD Eau de Parfum collection, and fragrances, using a diverse group of talent to create hype, awareness and drive sales.
Results
By activating 13 unique talent IMG Engage achieved a record number of Instagram impressions and reach. In addition, the campaign generated over 180 link clicks which drove high sales volumes to the partnering retailers.
Our work is impactful, and our experience is extensive.
MCoBeauty
420,589
Impressions
413,768
Reach
8,029
Engagements
756
Post Saves
316
Shares
525
Link Clicks
Campaign Objective
To secure a diverse and inclusive range of creators to educate and demonstrate the new products within the MCoBeauty Skincare range.
Results
Over 25 talent were a part of the MCoBeauty Skincare range rollout which saw impressive organic results across 4 product launches.
Our work is impactful, and our experience is extensive.
Kérastase
5,328,661
TikTok
Impressions
2,376,889
TikTok
Reach
12,987
TikTok
Engagements
99.3
%
TikTok
AU Views
Campaign Objective
To collaborate with high-reaching and compelling TikTok talent to drive hype and awareness of Kerastase’s hero product, the Elixir Ultime Original Hair Oil.
Results
3 diverse content creators were engaged and successfully drove high volumes of traffic to the Kerastase page, as well as incredible reach and engagement rates.
Our work is impactful, and our experience is extensive.
Penfolds
11,500,000
Impressions
9,000,000
Reach
480,000
Engagements
Campaign Objective
To identify and secure luxury International and Domestic talent to promote and celebrate Penfolds’ 175th birthday.
Results
The ‘Grange By The Glass’ campaign included a mixture of organic and paid content from 10 varying creators. In order to capitalize on the results, posts were boosted to broaden the reach, and geographic target audiences enhanced for key restaurant areas.
