Campaign Objective
To bring awareness to the L’Oreal Men’s Expert products and pivot the target audience from elder men to suit a younger demographic.
Result
12 talent secured and 116 organic pieces of content were generated.
Impressions
Reach
Engagements
Link Clicks
TikTok
Total Views
TikTok
AU Views
TikTok
Engagements
TikTok
AU Engagements
TikTok
Reach
TikTok
AU Reach
To bring awareness to the L’Oreal Men’s Expert products and pivot the target audience from elder men to suit a younger demographic.
12 talent secured and 116 organic pieces of content were generated.
Impressions
Reach
Engagements
TikTok
Impressions
TikTok
Reach
TikTok
Engagements
Link Clicks
Quay’s first social media campaign activated via TikTok primarily, and Instagram. IMG Engage worked with creators across both platforms to ensure maximum reach and engagement.
Across 13 talent and 2 platforms, IMG Engage successfully secured a record number of swipe ups to shop for the brand which resulted in a high number of QUAY sales.
Impressions
Reach
Engagements
Post Saves
Shares
Link Clicks
To support the launch of the David Beckham NPD Eau de Parfum collection, and fragrances, using a diverse group of talent to create hype, awareness and drive sales.
By activating 13 unique talent IMG Engage achieved a record number of Instagram impressions and reach. In addition, the campaign generated over 180 link clicks which drove high sales volumes to the partnering retailers.
Impressions
Reach
Engagements
Post Saves
Shares
Link Clicks
To secure a diverse and inclusive range of creators to educate and demonstrate the new products within the MCoBeauty Skincare range.
Over 25 talent were a part of the MCoBeauty Skincare range rollout which saw impressive organic results across 4 product launches.
TikTok
Impressions
TikTok
Reach
TikTok
Engagements
TikTok
AU Views
To collaborate with high-reaching and compelling TikTok talent to drive hype and awareness of Kerastase’s hero product, the Elixir Ultime Original Hair Oil.
3 diverse content creators were engaged and successfully drove high volumes of traffic to the Kerastase page, as well as incredible reach and engagement rates.
Impressions
Reach
Engagements
To identify and secure luxury International and Domestic talent to promote and celebrate Penfolds’ 175th birthday.
The ‘Grange By The Glass’ campaign included a mixture of organic and paid content from 10 varying creators. In order to capitalize on the results, posts were boosted to broaden the reach, and geographic target audiences enhanced for key restaurant areas.
